Business Perceptions of the Role of Billboards in the U.S. Economy
|Year of publication:||
|Authors:||TAYLOR, CHARLES R. ; FRANKE, GEORGE R.|
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 150-161
Cambridge University Press
|Description of contents:||Abstract|
THE "OTHER ADVERTISING" - Business Perceptions of the Role of Billboards in the U.S. Economy - A survey of U.S. businesses shows that billboard users perceive the medium as having unique advantages not available through other media. A large majority of billboard users report that sales would decline if they did not have access to billboards, with small businesses and travel-related business ...
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