Business strategic insight : understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping
Yeneneh Tamirat Negash, Liao Pei Jyun, Ali Tarhini and Shafique Ur Rehman
| Year of publication: |
2024
|
|---|---|
| Authors: | Negash, Yeneneh Tamirat ; Jyun, Liao Pei ; Tarhini, Ali ; Ur-Rehman, Shafique |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 34.2024, 3, p. 341-367
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| Subject: | Generational cohorts | Global mobile shopping | Impulsive buying | Perceived values | Stimulus-organism-response | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-08-2023-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015053920