E-BUSINESS STRATEGY - Pathways to E-Business Leadership: Getting From Bricks to Clicks - How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.
|Year of publication:||
|Authors:||Willcocks, Leslie P.; Plant, Robert|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 3, p. 50-59
Plant, Robert, (2003)
Willcocks, Leslie, (2004)
Willcocks, Leslie P., (2001)
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