Business-to-business (industrial) marketing ethics
Ross Brennan
| Year of publication: |
2021
|
|---|---|
| Authors: | Brennan, Ross |
| Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 238-247
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Ethik | Ethics | Marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensethik | Business ethics | Industriegüter | Industrial goods | Marketingtheorie | Marketing theory | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012306064