Business-to-business professional service relationships under multiple logics
Tale Skjølsvik
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Skjølsvik, Tale |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 5/6, p. 163-182
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| Subject: | Service-dominant logic | standardization | formalization | parallel relationships | professional relationships | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Standardisierung | Standardization | Marketingtheorie | Marketing theory | Unternehmensdienstleistung | Business services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1165670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583892