Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Deva Rangarajan, Arun Sharma, Teidorlang Lyngdoh, Bert Paesbrugghe
| Year of publication: |
2021
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|---|---|
| Authors: | Rangarajan, Deva ; Sharma, Arun ; Lyngdoh, Teidorlang ; Paesbrugghe, Bert |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 5, p. 647-658
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| Subject: | Adaptive sales force | B2B sales | COVID-19 pandemic | Digital transformation | Sales conversation | Sales technology | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Coronavirus | Digitalisierung | Digitization | Vertrieb | Physical distribution | Lieferantenmanagement | Supplier relationship management | Vertriebs-Informationssystem | Sales information system | Absatz | Sales | Außendienst | Field sales force | Epidemie | Epidemic | Organisatorischer Wandel | Organizational change | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2021.02.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012990356