Business to customer (B2C) e-commerce implementation process : a case study experience in fashion and apparel business in Malaysia
Year of publication: |
2018
|
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Authors: | Paris, Deborah Libu ; Mahadi Bahari ; Iahad, Noorminshah A. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 29.2018, 1, p. 92-105
|
Subject: | implementation process | business-to-customer (B2C) | e-commerce | Kotter's model | Lewin's model | case study | Malaysia | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Mode | Fashion |
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