Business to customer (B2C) e-commerce implementation process : a case study experience in fashion and apparel business in Malaysia
Deborah Libu Paris, Mahadi Bahari and Noorminshah A. Iahad
| Year of publication: |
2018
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|---|---|
| Authors: | Paris, Deborah Libu ; Mahadi Bahari ; Iahad, Noorminshah A. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 29.2018, 1, p. 92-105
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| Subject: | implementation process | business-to-customer (B2C) | e-commerce | Kotter's model | Lewin's model | case study | Malaysia | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Online-Handel | Online retailing | Bekleidungsindustrie | Clothing industry | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980182