Business value of big data analytics : a systems-theoretic approach and empirical test
John Qi Dong, Chia-Han Yang
| Year of publication: |
2020
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|---|---|
| Authors: | Dong, John Qi ; Yang, Chia-Han |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 1, p. 1-9
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| Subject: | Big data analytics | Business value of information technology | Digital innovation | Market performance | Social media analytics | Synergies | Big Data | Big data | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Betriebliches Informationssystem | Business intelligence system | Digitalisierung | Digitization | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159762