Business value of enterprise micro-blogging : empirical study from Weibo.com in Sina
Jinghua Huang; Jing Zhang; Yangfan Li; Zhepeng Lv
| Year of publication: |
2014
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|---|---|
| Authors: | Huang, Jinghua ; Zhang, Jing ; Li, Yangfan ; Lv, Zhepeng |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 22.2014, 3, p. 32-56
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| Subject: | Business Value | Marketing Capability | Micro-blogging | IS Usage | Resource-based View | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474345