"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
| Year of publication: |
1 March 2018
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| Authors: | Bazargan, Amirhossein ; Karray, Salma ; Zolfaghari, Saeed |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 265.2018, 2 (1.3.), p. 621-630
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| Subject: | OR in marketing | Iterative algorithm | Multinomial logit models | Loyalty programs | Game theory | Spieltheorie | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2017.07.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011811462