Buyer/consumer information processing : a joint project of the Association for Consumer Research and the American Marketing Association
| Year of publication: |
1974
|
|---|---|
| Other Persons: | Hughes, George David (contributor) |
| Institutions: | Association for Consumer Research (contributor) |
| Publisher: |
Chapel Hill : Univ. of North Carolina Press |
| Subject: | Verbraucherschutz | Verbraucherinformation |
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