Buyer discourse perspective on market entry : co-evolutionary dynamics of opinions and entrepreneurial action
Year of publication: |
2008
|
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Authors: | Provance, Mike ; Di Gregorio, Dante |
Published in: |
Innovation networks and knowledge clusters : findings and insights from the US, EU and Japan. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-4245-5. - 2008, p. 77-88
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Subject: | Industrieforschung | Industrial research | Technischer Fortschritt | Technological change | Innovation | Innovationsdiffusion | Innovation diffusion | Markteintritt | Market entry | Entrepreneurship | Entrepreneurship approach |
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