Buyer-seller negotiation in consumer markets : an intention congruence approach
Year of publication: |
2023
|
---|---|
Authors: | Shehryar, Omar |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 801-814
|
Subject: | Bargaining | Control | Dynamic pricing | Haggling | Intention congruence | Negotiation | Regret | Satisfaction | Konsumentenverhalten | Consumer behaviour | Verhandlungen | Negotiations | Verhandlungstheorie | Bargaining theory | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy |
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