Buyers' subjective perceptions of price
Year of publication: |
2009
|
---|---|
Authors: | Monroe, Kent B. |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 273-291
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Wahrnehmung | Perception | Marktforschung | Market research |
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