BUYING BEHAVIOUR - Organisational Buying Behaviour in Changing Times - By comparison with earlier American research, Keith Thompson, Helen Mitchell and Simon Knox, all of Cranfield University School of Management, reveal changes in current organisational buying practices. New management styles are process driven. The authors question the established risk management view of buyer behaviour based on ...
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|Authors:||Thompson, Keith; Mitchell, Helen; Knox, Simon|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 6, p. 698-705
Thompson, Keith, (1998)
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