Bypassing performance optimizers of real time bidding systems in display ad valuation
Ranjit M. Christopher, Sungho Park, Sang Pil Han, Min-Kyu Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Christopher, Ranjit M. ; Park, Sungho ; Han, Sang Pil ; Kim, Min-Kyu |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 2, p. 399-412
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| Subject: | advertising effectiveness | digital display advertisement | field experiment | frequency caps | programmatic advertising | real-time bidding | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Experiment | Feldforschung | Field research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362775