C2M strategies on an e-commerce platform under brand competition
Gaoyan Lyu, Huaqing Hu, Guomian Zhuang, Chenyang Xi
| Year of publication: |
2023
|
|---|---|
| Authors: | Lyu, Gaoyan ; Hu, Huaqing ; Zhuang, Guomian ; Xi, Chenyang |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 177.2023, p. 1-24
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| Subject: | Brand competition | Consumer-to-manufacturer (C2M) mode | E-commerce platform | National brand | Store brand | Electronic Commerce | E-commerce | Markenführung | Brand management | Markenartikel | Brand | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Wettbewerb | Competition | Handelsmarke |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419309