Café or art exhibition? : which experience is more effective in luxury fashion flagships?
Jin Jeong, Ha Kyung Lee, and Yuri Lee
| Year of publication: |
2025
|
|---|---|
| Authors: | Jeong, Jin ; Lee, Ha Kyung ; Lee, Yuri |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 29.2025, 2, p. 252-268
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| Subject: | Art exhibition | Authorized distribution channel | Café | Experiential marketing | Flagship store | Luxury fashion | Mode | Fashion | Luxusgüter | Luxury goods | Vertriebsweg | Distribution channel | Kunst | Arts | Event-Marketing | Event marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-12-2022-0269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323704