Calculated Risk: A Framework for Evaluating Product Development - Most companies evaluate new-product-development investments using accounting-based metrics that rarely reveal inherent risks. The NPVR framework creates a net present value that considers the impacts of product portfolio, user needs, and technical and marketing risks.
|Year of Publication:||
|Contributors:||Davis, Craig R.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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