Calculated Risk: A Framework for Evaluating Product Development - Most companies evaluate new-product-development investments using accounting-based metrics that rarely reveal inherent risks. The NPVR framework creates a net present value that considers the impacts of product portfolio, user needs, and technical and marketing risks.
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|Authors:||Davis, Craig R.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 4, p. 71-78
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