Calculating, creating, and claiming value in business markets: Status and research agenda
| Year of publication: |
2010
|
|---|---|
| Authors: | Lilien, Gary ; Grewal, Rajdeep ; Bowman, Douglas ; Ding, Min ; Griffin, Abbie ; Kumar, V. ; Narayandas, Das ; Peres, Renana ; Srinivasan, Raji ; Wang, Qiong |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 287-299
|
| Publisher: |
Springer |
| Subject: | B2B markets | Customer needs | Customer value | Product design | Social networks | Serial innovators |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526559