Calculating tourists' customer equity and maximizing the hotel's ROI
Year of publication: |
December 2018
|
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Authors: | Kim, Yumi Park ; Boo, Soyoung ; Qu, Hailin |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 69.2018, p. 408-421
|
Subject: | Customer equity | Customer equity drivers | Customer equity-based segmentation | Customer lifetime value | @ Risk simulation | Tourists' hotel selection | Kundenwert | Customer value | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour |
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