Calibration of voting-based helpfulness measurement for online reviews : an iterative bayesian probability approach
Xunhua Guo, Guoqing Chen, Cong Wang, Qiang Wei, Zunqiang Zhang
| Year of publication: |
2021
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| Authors: | Guo, Xunhua ; Chen, George Guo-Qiang ; Wang, Cong ; Wei, Qiang ; Zhang, Zunqiang |
| Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 33.2021, 1, p. 246-261
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| Subject: | online reviews | helpfulness prediction | social voting | Bayesian probability | iterative estimation | predictive analytics | Bayes-Statistik | Bayesian inference | Prognoseverfahren | Forecasting model | Wahrscheinlichkeitsrechnung | Probability theory | Virales Marketing | Viral marketing | Theorie | Theory | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/ijoc.2019.0951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012496385