Call me maybe : does customer feedback seeking impact nonsolicited customers?
Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel Vilcassim
| Year of publication: |
2025
|
|---|---|
| Authors: | Kaul, Rupali ; Anderson, Stephen J. ; Chintagunta, Pradeep K. ; Vilcassim, Naufel |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 1, p. 129-154
|
| Subject: | customer feedback | emerging markets | entrepreneurship | feedback spillover | firm learning | small firm growth | KMU | SME | Beziehungsmarketing | Relationship marketing | Unternehmenswachstum | Firm growth | Schwellenländer | Emerging economies | Lernende Organisation | Learning organization | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Kundenzufriedenheit | Customer satisfaction | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197212