Campaign management design based on segmentation by rank clusters
Jürgen Paetz
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Paetz, Jürgen |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 4, p. 187-214
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| Subject: | campaigns | segmentation | ranks | clusters | distance measures | optimization | Clusteranalyse | Cluster analysis | Regionales Cluster | Regional cluster | Ranking-Verfahren | Ranking method | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436493