Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Bidisha Burman, Swati Verma, Abhijit Guha, Joydeep Srivastava, Abhijit Biswas
| Year of publication: |
2024
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|---|---|
| Authors: | Burman, Bidisha ; Verma, Swati ; Guha, Abhijit ; Srivastava, Joydeep ; Biswas, Abhijit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114430, p. 1-22
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| Subject: | Attribution theory | Add-on fees | Partitioned prices | Price discounts | Price fairness | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Theorie | Theory | Preiswettbewerb | Price competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547383