Can a retail environment be simulated by photographs?
Kim Willems, Lieve Doucé and Ann Petermans
| Year of publication: |
2021
|
|---|---|
| Authors: | Willems, Kim ; Doucé, Lieve ; Petermans, Ann |
| Subject: | Customer experience | ecological validity | environmental representation medium | satisfaction | store atmospherics | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Simulation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1918749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802288