Can advertising pre-tests predict the longevity of advertising effects
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 24.1996, 1, p. 11-17
Blackston, Max, (2015)
Blackston, Max, (2018)
The 1990s - Building Brand Equity by Managing the Brand's Relationships - May-June 1992, Volume 32, No. 3, pages 79-83 - Blackston believes that as corporate brands start to become an increasingly important feature on a brandscape, the means of communicating brands' attitudes and behaviors will shift back to people themselves.
Blackston, Max, (2000)
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