Can AI chatbots help retain customers? : an integrative perspective using affordance theory and service-domain logic
Chia-Ying Li, Yu-Hui Fang, Yu-Hung Chiang
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Chia-Ying ; Fang, Yu Hui ; Chiang, Yu-Hung |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 197.2023, p. 1-12
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| Subject: | Relationship | Experience | Affordance theory | Personalization | Service dominant logic | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468808