Can attitudes predict customer behavior?
Year of publication: |
1966
|
---|---|
Authors: | Adler, Lee |
Published in: |
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago] ; 49. - Chicago, Ill. : AMA. - 1966, p. 348-352
|
Subject: | Verhaltensforschung | Wirtschaftliches Verhalten | Verbraucher |
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