Can beacons be a source of inspiration for banks to increase sales and improve customer experience?
Year of publication: |
2016
|
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Authors: | Moysan, Yvon ; Paparoidamis, Nicholas G. |
Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 1, p. 53-61
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Subject: | beacon | internet of things | technology | banking | innovation | future | branch | sales | customer experience | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Innovation | Bank |
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