Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Kei Aoki, Efua Obeng, Aberdeen Leila Borders and Deborah H. Lester
| Year of publication: |
2019
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|---|---|
| Authors: | Aoki, Kei ; Obeng, Efua ; Borders, Aberdeen Leila ; Lester, Deborah H. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 51-62
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| Subject: | advocacy | Brand experience | co-creation platform | touchpoint | WOM | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2018.1551728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257882