Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Dong Hoo Kim, Doori Song
Year of publication: |
2019
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Authors: | Kim, Dong Hoo ; Song, Doori |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 3, p. 255-267
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Subject: | Brand experience | Construal level theory | Psychological distance | Advertising appeals | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenimage | Brand image | Werbepsychologie | Psychology of advertising |
Saved in:
Online Resource