Can communication be socially responsible and commercially viable? : an assessment of Sa Pagsikat Ng Araw, an entertainment-education radio series in the Philippines
Year of publication: |
2010
|
---|---|
Authors: | Singhal, Arvind ; Rattine-Flaherty, Elizabeth ; Mayer, Molly A. |
Published in: |
The interrelationship of business and communication. - Frankfurt am Main : Lang, ISBN 978-3-631-56540-7. - 2010, p. 331-347
|
Subject: | Hörfunkprogramm | Radio programme | Bildung | Education | Lernen | Learning | Soziales Verhalten | Social behaviour | Philippinen | Philippines |
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