Can consumers learn price dispersion? : evidence for dispersion spillover across categories
Year of publication: |
2022
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Authors: | André, Quentin ; Reinholtz, Nicholas ; Langhe, Bart de |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2022, 5, p. 756-774
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Subject: | consumer learning | numerical cognition | intuitive statistics | pricesearch | price knowledge | reference price | price dispersion | mental representation | behavioral pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Lernprozess | Learning process | Preisstreuung | Price dispersion | Kognition | Cognition | Theorie | Theory | Preis | Price | Preisdifferenzierung | Price discrimination |
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