Can country-of-origin labeling succeed as a marketing tool for produce? : lessons from three case studies
Year of publication: |
2006
|
---|---|
Authors: | Carter, Colin Andre ; Krissoff, Barry ; Zwane, Alix Peterson |
Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Agrarprodukt | Agricultural product | USA | United States |
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