Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Ibrahim Alnawas, Nabil Ghantous, Jane Hemsley-Brown
| Year of publication: |
2023
|
|---|---|
| Authors: | Alnawas, Ibrahim ; Ghantous, Nabil ; Hemsley-Brown, Jane |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 3, p. 190-206
|
| Subject: | Brand defense | Brand passion | CSR | Ethical ideologies | Moderated-mediation | Signaling theory | Thinking styles | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Firmenimage | Corporate reputation | Signalling | Unternehmensethik | Business ethics | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00296-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326906