Can customer sentiment impact firm value? : an integrated text mining approach
Year of publication: |
2022
|
---|---|
Authors: | Eachempati, Prajwal ; Srivastava, Praveen Ranjan ; Kumar, Ajay ; Muñoz de Prat, Javier ; Delen, Dursun |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-18
|
Subject: | Social media | Customer sentiment | Firm value | Research methods | Text mining | Data Mining | Data mining | Text | Unternehmenswert | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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