Can esports help with hospitality marketing for Generation Z? : the interaction of esports, novelty seeking, and subjective knowledge
Minyi Zhang, Jun (Justin) Li, Xi Li
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Minyi ; Li, Jun ; Li, Xi |
| Subject: | Coolness | Cue utilization theory | Esports | Generation Z | Novelty seeking | Subjective knowledge |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340201