Can fundraising be fun? : an event management study of unique experiences, performance and quality
Po-Ju Chen, Dipendra Singh, Ahmet Bulent Ozturk and Abdullah Makki
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Po-Ju ; Singh, Dipendra ; Ozturk, Ahmet Bulent ; Makki, Abdullah |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 69.2014, 4, p. 310-328
|
| Subject: | Fundraising | Event Management | Event design | Event performance | Event quality | Unique experience | Event-Marketing | Event marketing | Großveranstaltung | Big event | Dienstleistungsqualität | Service quality | Sportveranstaltung | Sport event | Veranstaltung | Event | Veranstaltungswirtschaft | Event sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479494