Can Google Trends data provide information on consumer's perception regarding hotel brands?
Year of publication: |
2022
|
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Authors: | Bakirtas, Hulya ; Gulpinar Demirci, Vildan |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 24.2022, 1, p. 57-83
|
Subject: | Search engine data | Google Trends | Tourists’ perception | Perceptual mapping | Social network analysis (SNA) | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Wahrnehmung | Perception | Soziales Netzwerk | Social network |
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