Can health trump taste? : implicit and explicit attitudes toward sugar-reduction claims and their differentiated impact on purchase intention for cereals
Christina M. Neubig, Matthias Staudigel, Jutta Roosen
| Year of publication: |
2024
|
|---|---|
| Authors: | Neubig, Christina M. ; Staudigel, Matthias ; Roosen, Jutta |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 40.2024, 3, p. 614-640
|
| Subject: | breakfast cereals | consumer choice | implicit attitudes | nutrition claims | product reformulation | sugar reduction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156926