Can mobile promotion automation decrease overall purchases? : the role of promotion pattern predictability in customer habit formation
Pezhman Lamei, Milad Mohammadi Darani, Jennifer Wiggins, Christopher Mahar
| Year of publication: |
2025
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|---|---|
| Authors: | Lamei, Pezhman ; Darani, Milad Mohammadi ; Johnson, Jennifer Wiggins ; Mahar, Christopher |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104138, p. 1-14
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| Subject: | Customer habits | Mobile coupons | Mobile marketing automation | Mobile promotion | Promotion habits | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Verkaufsförderung | Sales promotion | Mobile Marketing | Mobile marketing | Automatisierung | Automation | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441252