Can offline stores drive online sales?
Year of publication: |
October 2017
|
---|---|
Authors: | Wang, Kitty ; Goldfarb, Avi |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 706-719
|
Subject: | channels/distribution | integrated marketing | online/offline | informative advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
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