Can Old Media Enhance New Media? How Traditional Advertising Pays off for an Online Social Network
Year of publication: |
2010
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Authors: | Pfeiffer, Markus ; Zinnbauer, Markus |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 1, p. 42-50
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