Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
| Year of publication: |
2021
|
|---|---|
| Authors: | Bazargan, Amirhossein ; Karray, Salma ; Zolfaghari, Saeed |
| Subject: | Buying behavior | Loyalty programs | Redemption policy | Game theory | Multinomial logit model | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Spieltheorie | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10287-020-00383-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487049