Can rounding up price discounts reduce sales?
Subhash Jha, Abhijit Biswas, Abhijit Guha, Dinesh Gauri
| Year of publication: |
2024
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|---|---|
| Authors: | Jha, Subhash ; Biswas, Abhijit ; Guha, Abhijit ; Gauri, Dinesh Kumar |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 2, p. 343-350
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| Subject: | discount duration | numerical precision | price promotion | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Theorie | Theory | Niedrigpreisstrategie | Low-cost strategy | Diskontierung | Discounting |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534704