Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Zhan Wang & Hyun Gon Kim
| Year of publication: |
August 2017
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| Authors: | Wang, Zhan ; Kim, Hyun Gon |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 15-26
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| Subject: | Social media marketing | Dynamic capabilities | Social customer relationship management (social CRM) | Marketing capabilities | Customer engagement | Beziehungsmarketing | Relationship marketing | Dynamische Kompetenzen | Online-Marketing | Internet marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743752