Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Aradhna Krishna
| Year of publication: |
2011
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|---|---|
| Authors: | Krishna, Aradhna |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 338-345
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| Subject: | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Fundraising | Altruismus | Altruism | Eigeninteresse | Self-interest | Emotion |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259693