Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Benjamin Barann, Andreas Hermann, Markus Heuchert, Jörg Becker
| Year of publication: |
2022
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|---|---|
| Authors: | Barann, Benjamin ; Hermann, Andreas ; Heuchert, Markus ; Becker, Jörg |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-11
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| Subject: | Channel management | Conceptualization | Omni-channel | Retail | Touchpoint | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169717