Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Year of publication: |
2008
|
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Authors: | Zhu, Rui Juliet ; Chen, Xinlei ; Dasgupta, Srabana |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 2, p. 159-170
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Subject: | Substitutionsgüter | Substitute goods | Konsumentenverhalten | Consumer behaviour | Kfz-Gewerbe | Automotive services industry | Marktforschung | Market research |
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